Samsung and Apple

Top Selling Smartphones

In the dynamic landscape of the global smartphone market, two titans stand tall above the rest—Apple and Samsung. A recent report, shedding light on the first half of 2023, reveals a remarkable phenomenon:

“The top 10 selling smartphones universally hail from these industry giants.”

This dominance, particularly by Apple, signifies a shift in consumer preferences towards premium models, even amid a contracting overall smartphone market.

The Power Duo: Apple iPhone 14 Pro Max and iPhone Pro

  1. Apple iPhone 14 Pro Max (26.5 million): Crowned as the best-selling smartphone, the iPhone 14 Pro Max asserts its dominance with a staggering 26.5 million units sold. Markedly, priced at around $1,600, it exemplifies Apple’s commitment to delivering top-tier technology and innovation.
  2. Apple iPhone Pro (21 million): Following closely, the iPhone Pro, with 21 million units sold, caters to a discerning audience willing to invest in cutting-edge features. Priced at $1,500, it stands as a testament to Apple’s unwavering hold on the premium smartphone market.

Apple’s Diverse Portfolio: From iPhone 14 to iPhone 11

  1. Apple iPhone 14 (16.5 million): Positioned as a more accessible alternative to the Pro models, the iPhone 14 secures a significant market share with 16.5 million units sold.
  2. Apple iPhone 13 (15.5 million): The iPhone 13 continues to attract consumers with its blend of performance and style, selling 15.5 million units.
  3. Apple iPhone 11 (6.9 million): Despite being an older model, the iPhone 11 maintains its popularity, selling 6.9 million units.

Samsung’s Resilience: Galaxy A Series and S23 Ultra

  1. Samsung Galaxy A14 (12.4 million): Samsung’s Galaxy A14 emerges as the top-selling non-Apple smartphone. Also, with 12.4 million units sold, Samsung’s mid-range offerings remain compelling.
  2. Samsung Galaxy S23 Ultra (9.6 million): The Galaxy S23 Ultra, with its 9.6 million units sold, further showcases Samsung’s commitment to pushing the boundaries of smartphone technology.
  3. Samsung Galaxy A14 5G (9 million): Catering to the 5G era, the Galaxy A14 5G secures a substantial market share with 9 million units sold.
  4. Samsung Galaxy A54 5G (8.8 million): Positioned as a bridge between mid-range and premium, the Galaxy A54 5G garners popularity with 8.8 million units sold.
  5. Samsung Galaxy A34 5G (7.1 million): Completing the lineup, the Galaxy A34 5G doubtedly offers a balance of features and affordability, selling 7.1 million units.

Market Insights and Trends

As the smartphone market experiences negative growth, Omdia attributes this downturn to economic recessions impacting the mid- to low-end market. However, the premium segment flourishes, fueled by robust replacement demand for Apple’s premium models.

Notably, a significant shift from the previous year is the absence of Chinese smartphone manufacturers in the top 10. As a matter of fact, Omdia points out that the decline in shipments of Chinese smartphone makers stems from the slump in the mid-to low-end market.

Anticipating the Future: iPhone 15 and Galaxy Z Fold4

Looking ahead, Apple’s imminent release of the iPhone 15 models promises to maintain the momentum established by its predecessors. The iPhone 15 Pro Max, with enhanced camera capabilities, is poised to surpass its predecessor, albeit at a slightly higher price point.

Surprisingly, Samsung’s most expensive model, the dual-screen Galaxy Z Fold4, priced at about $2,000, did not make it to the list of the most shipped smartphones. This raises intriguing questions about consumer preferences and the evolving definition of a flagship device.


In a landscape dominated by two giants, Apple and Samsung, the smartphone market reflects a nuanced interplay of innovation, consumer preferences, and economic factors. As we await the unveiling of the iPhone 15 and observe Samsung’s strategic moves, it becomes clear that the competition for market supremacy is as fierce as ever.

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